By Shannon Dewey. A club newsletter is a great way to keep members in the know, and more importantly, engaged. A newsletter can also generate collaboration between members as they work together to create the content, as well as bring everyone closer as a community by making them feel informed and included.
Before you roll up your sleeves and start designing, you will need to determine who will be involved in the creation of your newsletter. You will also want to obtain the buy-in from your members. Will they read a weekly or monthly newsletter? What is the best user experience for everyone—a PDF or templated email? And keep in mind there may be members with impairments or disabilities who will need the newsletter to be more accessible.
Here are a few steps to help you get started. The last thing you want to do is spend your time and energy creating a newsletter that no one reads. Review the sidebar for tips on creating content, meet with your Club President, and then determine what kind of newsletter is right for your members.
Happy designing! Friendliness and fun build a quality club culture. Good newsletters can inspire and motivate members, create energy between meetings, and keep your club connected.
Two Toastmasters offer these extra tips to help make your newsletter content stick. Toastmasters newsletter template. Is your club under strength? Are you meeting during this pandemic? You could benefit from the running of a Speechcraft program. The Speechcraft course is a wonderful membership building tool that you can use over a 6-week period. You can include the session inside your current.
Toastmaster meeting so all members could also take advantage of the educational sessions that are part of this course. This course is, unfortunately, only available in English. Personally, I have found this educational program very useful to the club to gain new members. Traditionally, the best time to start a Speechcraft program is in October fall and January winter — when many people start new courses.
The Speechcraft program is one of the programs that you can charge a cost to the public to participate for 6 weeks. What my clubs have done in the past is used the fees paid by a participant towards their membership fees when they decide to join the club.
This program can be run virtually, but will take a little more coordination, perhaps, than in the club in-person meetings. Discuss the type of content you want and how many newsletters should be produced. By outlining details in accordance with the Club Success Plan and events in the Toastmasters calendar, you can get an idea of what each issue will look like. Remember, the quality of the content is more important than the volume of information.
Contact each club member individually and sell your vision for the newsletter. By inviting individual input and establishing rapport early, members will be keen to participate in the newsletter. Please do this when there is no pressure to produce a newsletter. For example, talk to members before the summer holidays if you plan to produce a September newsletter.
Members will be glad to supply information and articles when the time comes.
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