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Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled: 1. Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.
Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them.
Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes. Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included.
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